Cetaphil launches AI skin analysis tool with Perfect Corp

By Austyn King | Published: 6-Mar-2023

Users can receive a personalised skin assessment and product recommendations from the Galderma-owned brand

Cetaphil, the sensitive skin care brand, has launched a new AI-powered skin analysis tool to provide customers with personalised skin advice and product recommendations.

Powered by beauty tech provider Perfect Corp’s AI Skin Analysis technology, users can take a selfie to receive a personalised skin report, including their skin type, concerns and susceptibility to various skin conditions.

These include categories such as acne, redness, hydration, dark spots and wrinkles.

The Galderma-owned brand will then provide personalised recommendations suited to the user’s needs from its line-up of products, including cleansers, moisturisers and sun care products. 

"As the leader in sensitive skin care science, we are committed to innovating inclusive, personalised solutions that ease the worries of those with this common skin concern,” said Silvina Nordenstohl, Head of US at Galderma.

“We are proud to offer the Cetaphil AI Skin Analysis as a complement to our existing Cetaphil Skincare Finder, further helping consumers select which of our 70+ product solutions may be right for them and taking the guesswork out of daily skin care for sensitive skin."

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The makers of virtual try-on tool YouCam, Perfect Corp has provided AI-powered personalised beauty experiences for leading beauty names including Coty and the Estee Lauder Companies (ELC).

"We are thrilled to partner with Cetaphil on their AI Skin experience,” added Alice Chang, the company’s founder and CEO.

“AI skin technology has become essential to provide consumers with personalised skin care experiences. 

“With the power of advanced AI tech, Cetaphil's enhanced retail journey will allow customers to understand their skin and the product regimens needed to their skin goals."

Consumers can use the service via the brand’s website cetaphil.com.

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