Day 1, 28.11.2018
12:00 am Registration and lunch box
12:40 pm Shuttle bus to proDERM Institute
01:30 pm Introduction by Klaus-P. Wilhelm
Live Demo: Fundamentals and Practical Applications of Claims Support Studies, Live Demonstrations at proDERM Institute
1:40 pm Under the Sun: SPF: static and water-resistant, UVA-Protection and anti-inflammatory claims
Coffee Break
Wet and smelly: hot room and sniff testing for evaluation of antiperspirants and deodorants
Defying Age: How to evaluate wrinkles and other age-related parameters
TBC: Hairy Issues: Biophysical measurement of parameters relevant for hair cosmetics
5:30 pm Wine & Cheese
6:45 pm Shuttle bus to hotel
7:15 pm Arrival at hotel, end of Day 1
Day 2, 29.11.2018
Session 1: Claims and the Consumer
8.00 am Registration
8.30 am Introduction
8:45 am Cosmetic Claims - What They Are, Objectives & Anatomy, & Where to Find Them
9:25 am The consumer - the target for claims - Understanding the consumer
10:15 am Coffee Break
Session 2: Rules, Regulations and Review (3 R’s)
10: 45 am Cosmetics Regulations - Brussels, Brexit and the future
11:15 am Dissecting claims - how much data?
11:45 am Discussion
12:00 am Responsible person & Inspecting authority
1:00 pm Lunch Break
Session 3: New Claim Areas
1: 50 pm "Free from", Vegan and developing claim trends
2:15 pm Claims for devices for cosmetic treatments
2:55 pm Discussion
3:00 pm Coffee Break
Build your claim – Team Exercise
3:15 pm Claim Generation Workshop
5:30 pm End of Day 2
7:00 pm Cocktail Reception
7:30 pm Workshop Dinner
Day 3, 30.11.2018
Session 4: Where to get the data
8:30 am Clinical: Claims Support by clinical studies
9:15 am Supplier: The impact on the raw material supplier - formulating for success
9:45 am The World of Consumer Testing
10:25 am Coffee Break
Session 5: Making impact: Seals, Endorsements, TV Advertising
10:45 am Seals & Endorsements: Endorsing claims to build impact
11:30 am TV advertising: Bringing it all together to advertise
12:30 pm End of Day 3
Faculty
Chris Gummer, Cider Solutions
Klaus-P. Wilhelm, proDERM
Stephan Bielfeldt, proDERM
Theresa Callaghan, Callaghan Consulting
Erik Schipper, i3innovate
Harald van der Hoeven, CLR Berlin
Chris Flower, CTPA
Jack Burgess, Delphic HSE
Olivia Santoni, CTPA
Shane Hanson, Panasonic UK
Shazia Ginai, Neuro-Insight
