After more than 20 years with the same bottle, Lancôme decided to evolve the design of the Tresor fragrance flacon. A sharp angular design with STOs glass distribution provided the solution.
The new design shines with brilliant flat sides, the iconic pyramid shape turned on its head. A symbolic shape for all generations, the bottle has a thick glass base which challenges the glass makers’ art given the nature of the narrow neck and the blowing out of the design. The sharp angular edges enhances its unique appearance and the fragrance within.
The brilliance of this bottle has also been appreciated by the British Luxury Packaging Awards where the glass flacon has been shortlisted in the luxury perfumery category. The winners of the award will be announced at the end of September.
This year, another smart skincare product made for Lancôme, Teint Visionnaire, has already been awarded Silver Winner by the Starpacks Industry Awards, one of the UK's premier annual awards schemes recognising innovation in packaging design and technology.
Stölzle Glass Group, with its headquarters in Austria, has five European production sites including three decorating facilities. The Group manufactures high-end glass containers for Perfumery & Cosmetics, Prestige Spirits and Healthcare & Consumer products and has a good range of standard containers.