Clinique’s new cream lifts and firms


Algae extract, Mitostime, key active in Repairwear Uplifting Firming Cream

As we age, skin loses volume, collagen and elastin production decreases, and the pull of gravity begins to show. According to Clinique Worldwide’s executive director of biological research and development, Tom Mammone, people tend to fall into two categories when it comes to signs of ageing: those who get lines and wrinkles, and those who are prone to sagging. For those women seeking to lift and firm their face, Clinique has launched Repairwear Uplifting Firming Cream, designed to act on the base, middle and top layers of the skin for immediate and long-term effects.

The cream is based on a new, multi-tasking ingredient, Mitostime, which is derived from brown algae and stands for ‘mitochondrial stimulating’. In the hypodermis (comprising fatty tissue and fibroblast cells) Mitostime is said to provide essential energy to tired cells, while a new molecule extracted from the Commiphora mukul tree helps plump skin’s appearance.

Meanwhile, the dermis is strengthened by Cantella asiatica extract and collagen and elastin production is encouraged by whey protein, soybean protein, Acetyl hexapeptide-8 and Siegesbeckia orientalis extract.

Finally, Mitostime also helps epidermal cells retain water while sodium hyaluronate is said to pull external moisture into the skin.

Clinique Repairwear Uplifting Firming Cream, which launches in March, is available in two formulas: very dry to dry; and dry combination to combination oily.