Nick Lowe talks about the brand’s next phase of growth

Having practised as a consultant dermatologist for over 30 years, Nick Lowe launched his own brand five years ago. The brand was inspired by the problems faced by Lowe’s patients, as well as his research into new areas of skin health (Lowe is a Clinical Professor of Dermatology at UCLA’s School of Medicine in Los Angeles). He talks to Cosmetics Business about the brand’s next phase of growth.

As a dermatologist, my frustration was not being able to recommend reliable, sensibly formulated and properly tested non-prescription products for my patients. I also wanted to find products that were effective when used without medication. One of the key things in my philosophy, having been involved in sunscreen research for many years, is the concept of protection. When we first launched, which was five years ago, we were one of the first brands in Europe to come out with a protective day cream that had been tested to sunscreen standards.

The reason I did this is because at least 20-30% of clients who come through to my aesthetic practice, and a good 50% of dermatology practice, are male. This figure is only going to increase as men continue to take a keener interest in daily protection, so I wanted to create a brand that was accessible to, and inclusive of men. This carries through to the product packaging, which I tried to make as scientifically based as possible – it’s clean, scientific and gender neutral.

I’m on a constant quest for stable ingredients that will rejuvenate the skin. My philosophy is to use ingredients that work together synergistically. It’s also important to me that we can prove the claims made by our products through sufficient clinical studies.