Daisy Edgar-Jones has been named as the face of Zara Hair’s holiday campaign for 2024.
The Normal People actress is fronting the brand’s new hair perfume range designed by stylist Guido Palau and created in collaboration with perfumer Jérôme Epinette.
Edgar-Jones is seen promoting the perfumes in a two-minute video in which the star has her hair styled while trying on the new scents.
“Inspired by the freshness of dawn, the charm of dusk and the magic of midnight, this line offers a unique olfactory experience tailored to each mood and moment of the festive season,” Zara said in a statement.
The collection includes Dawn, a fresh and light fragrance that offers a blend of lemon, apricot blossom and musk.
Dusk, meanwhile, was designed to be used at events and evening gatherings with primary notes of jasmine petals, pink sugar and wood.
Finally, Midnight is focused on “lasting sweetness with a combination of vanilla, raspberry and amber scents”.
Each perfume is priced at £11.99, or £22.99 for a set of three, and is available via Zara’s website.
Zara broke into the hair care category in 2024 with two initial products, which it described as “make-up for the hair”.
The Spanish retail chain joined forces with Palau to create the range, who is best known for creating runway looks for the likes of Marc Jacobs, Versace and Fendi.
(Photo Credit: Still from film by Fabien Baron)