With a growing population and increasing middle class, Pakistan is of increasing importance to bath and shower brands. According to Euromonitor International, the market for bath and shower products grew by an impressive
Pakistan: Bath and Shower Market Report 2017
As interest in added benefits and botanical ingredients flourish, Pakistan’s bath, shower and soap market offers some exceptional prospects for brands
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From Kendall Jenner to Olive Young: Decoding K-beauty’s expansion playbook
With Olive Young opening its first US store and Anua naming American model Kendall Jenner ambassador, K-beauty’s global expansion shows no signs of slowing. Julia Wray examines the key growth markets for South-Korea-based brands and how they are adapting their marketing playbook internationally
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