Positivity pays off on packaging, not guilt-tripping

Published: 19-Jan-2015
Packaging

The benefits of being positive are emerging

You need to be a subscriber to read this article.
Click here to find out more.

A report by Stylus has revealed that one of the key insights at the Sustainable Cosmetics Summit 2014 was that more marketing companies are aiming to avoid 'guilt marketing' and instead focus on positive messages to promote sustainable products in the future.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Packaging

EPL's r-Platina packaging tubes already meet the PPWR requirements for 2038 and achieve the highest RecyClass rating

Read more
EPL sets standards in sustainable packaging development for FMCG

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    4 packaging trends that will dominate beauty in 2026 The industry’s leading packaging design experts reveal which trends will shape and shift with beauty in the new year, from printed imperfections and emotional wellness to streamlined materials
  2. Paris Packaging Week celebrates its 25th anniversary with an iconic milestone edition On 5 and 6 February 2026, Paris Packaging Week will celebrate its 25th anniversary, marking 25 years of innovation since the launch of PCD in 2001, the original event dedicated to the beauty market
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Colour and packaging trends set to dominate beauty in 2026 Soft pink and matcha green colours, and more cinematic beauty campaigns, will dominate next year, alongside marketing that plays into ‘whimsy’ and ‘food indulgence’
  4. Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
  5. L’Oréal, P&G and L'Occitane accused of greenwashing in new findings Changing Markets Foundation claims big brands' eco claims are misleading

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

Packaging

EPL's r-Platina packaging tubes already meet the PPWR requirements for 2038 and achieve the highest RecyClass rating

EPL sets standards in sustainable packaging development for FMCG
Packaging

Beauty retailers Nocibé and Douglas partner with Concept4 for christmas advent calendar expansion

Nocibé and Douglas have launched their highly anticipated Christmas Beauty Advent Calendar nationwide, developed in collaboration with Concept4, a global partner to beauty and fashion brands
Ingredients

Cosmoprof India 2025 confirms its strategic relevance for the Indian beauty industry

With nearly 13,000 visitors and 200 qualified buyers, the show reinforces its reputation as India’s premier B2B platform for beauty professionals
Packaging

Discover Bazille Light: The new generation of refillable perfume packaging

New Bazille Light line with SNI 15 screw pump and filly cap
Packaging

Paris Packaging Week celebrates its 25th anniversary with an iconic milestone edition

On 5 and 6 February 2026, Paris Packaging Week will celebrate its 25th anniversary, marking 25 years of innovation since the launch of PCD in 2001, the original event dedicated to the beauty market
Packaging

Benefit Cosmetics and Lumson together for the new POREfessional Smoothing and Blurring Foundation

By combining design, functionality and personality, what emerges is an eye-catching packaging able to showcase at its best the formula it guards. Just like the new POREfessional Smoothing and Blurring Matte Foundation by Benefit Cosmetics
Packaging

Inspiration through imitation

In tandem with its Spanish manufacturing partner Envases, Vetroplas is now offering a striking new printing technique which will transform aluminium bottles
Subscribe now