Prai Beauty has named British Radio Presenter Jo Good as Brand Ambassador of its ‘Love Your Neck’ campaign.
The partnership aims to challenge “outdated” beauty standards and spotlight “confidence, individuality and self-expression at every age”, according to the Luxury Brands-owned business.
The campaign will promote Prai Beauty’s hero neck care range, which includes Ageless Throat & Décolletage Crème, and aligns with what the brand claims is the “cultural rise of granny-core”.
The brand said this is a trend that celebrates “vintage flair and the confidence that comes with experience”.
For Prai Beauty, it was key to find an ambassador who could authentically represent the brand’s hero neck products.
Good’s appointment was the “perfect representation of living life to the full and embracing ageing, while having fun and looking and feeling your best”, Annie Toker, Brand Consultant for Prai Beauty, told Cosmetics Business.
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