The Dodo Group and Luxury Brands have announced investment in Prai Beauty, a US-based skin care brand known for its pro-ageing solutions.
The partnership aims to accelerate Prai’s growth, with a focus on expanding its reach through direct-to-consumer, TV shopping and retail channels.
Cathy Kangas, founder and CEO of Prai Beauty, is expected to continue leading the brand as the company enters a new phase of expansion.
Michael Dodo, co-founder and Chairman of Luxury Brands, expressed enthusiasm about the investment, highlighting the brand’s impressive reputation and potential for growth.
“Prai Beauty has built an impressive reputation as a leader in targeted skin care solutions,” Dodo said.
“We see tremendous potential for expansion across multiple channels, and our investment will focus on accelerating research and development, as well as marketing initiatives to elevate the brand’s global presence.”
Prai Beauty is best known for its science backed, pro-ageing skin care products, particularly its Ageless Throat & Decolletage Collection.
The collaboration is expected to provide Prai Beauty with the resources and expertise needed to expand its footprint in the competitive beauty sector.
Kangas said she was excited about the partnership and the opportunities it brings for the brand’s future.
“This partnership marks an exciting milestone for Prai Beauty,” Kangas said.
“With the strategic support of Dodo Group and Luxury Brands, we are poised for unprecedented global expansion.
“I look forward to collaborating with Michael Dodo and his team to bring our innovative skin care solutions to even more consumers worldwide.”
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