Selena Gomez’s Rare Beauty is preparing for a nationwide rollout across Ulta Beauty’s US locations.
The cosmetics brand, founded by the Only Murders In The Building actress, will be available to shop in-store and at ultabeauty.com from 1 February 2026.
An assortment of the brand’s hero products and best-sellers will be available to shop, as well as two Ulta Beauty-exclusive kits at launch.
"I am so excited to bring Rare Beauty to Ulta Beauty," said Gomez.
"I started Rare Beauty to help people feel seen and celebrated as they are.
“This brand is about accepting yourself fully and embracing all the things that make you, you.
“Expanding means we get to share that mission with even more people, and that makes me really proud."
Kim Magee, Chief Sales Officer at Rare Beauty, added: "Expanding into Ulta Beauty gives us an opportunity to reach an entirely new audience while staying true to our founding mission of breaking down unrealistic standards of perfection.
“We are excited to continue to share this message and bring our fan favourite products to new customers."
The rollout also marks Ulta Beauty’s first guest donation partnership, between the Ulta Beauty Charitable Foundation and the Rare Impact Fund.
Between 1 and 28 February, donations made at in-store checkouts will be directed to the charities with a 50/50 split.
"We are thrilled to celebrate Ulta Beauty's partnership with Rare Beauty through our first-of-its-kind donation initiative with the Rare Impact Fund," said Kecia Steelman, President and CEO, Ulta Beauty.
"Supporting and giving back to our community through the Ulta Beauty Charitable Foundation is core to our DNA and reaffirms our commitment to using beauty as a force for good.
“To team up with Selena and Rare to authentically deliver on our values and drive impact is truly an honour.
“We look forward to welcoming new and existing guests to join our mission and help foster a sense of belonging and holistic well-being for all.”