Market Reports

5 ways deodorant brands are freshening up for Gen Z

5 ways deodorant brands are freshening up for Gen Z

Deodorant use has been declining among young consumers for years, but brands are now shaking up the category to win them back
The latest Korean beauty tweakments and trends about to hit the West

The latest Korean beauty tweakments and trends about to hit the West

From music to film and beauty, the world has fallen in love with everything South Korean, but as the country sets the global standard for professional treatments, Jens Kastner explores the trends to know now
Homebody beauty: the new hybrid category blending household cleaning and personal care

Homebody beauty: the new hybrid category blending household cleaning and personal care

Beauty brands are hopping into home cleaning and vice versa, as self-care routines move beyond the bathroom
Boob to booty care: Targeted body treatments are hitting the spot

Boob to booty care: Targeted body treatments are hitting the spot

As demand soars for products that treat specific body skin issues, brands are doubling down on innovation
Why healthy hair growth is now a critical claim in hair care

Why healthy hair growth is now a critical claim in hair care

Brands are tackling the 'hair loss pandemic' with an increasingly holistic approach
How the wig category shaped a reinvention

How the wig category shaped a reinvention

Whether they're being worn for necessity or fashion, wigs and toppers have found an entirely new consumer – and sales are surging
Styling products are back and playing their biggest trump card yet

Styling products are back and playing their biggest trump card yet

2022 has seen the grand return of styling, with spiking demand and reimagined products that improve hair health
Sephora is coming to the UK: 'We're a perfect fit for the British consumer'

Sephora is coming to the UK: 'We're a perfect fit for the British consumer'

Here's everything you need to know about the beauty retailer's big move into Britain, from brand exclusives to the London store design and what it means for Feelunique
#Hairtok: Is the clock ticking for brands to cut into the buzz?

#Hairtok: Is the clock ticking for brands to cut into the buzz?

Hair care content is killing it on TikTok, and brands are seeing results. Is now the time for more players to move in?
How robots and AI are pushing the boundaries in nail care

How robots and AI are pushing the boundaries in nail care

New tech is transforming the way consumers can choose nail colour, and get a manicure
Why face make-up is behaving like sophisticated skin care

Why face make-up is behaving like sophisticated skin care

As consumers look for cosmetics to support their skin, brands are being challenged to keep up. Enter elevated primers and skin-improving foundations
Career Advice: How I became the founder of Byoma, Isle of Paradise and Tan-Luxe

Career Advice: How I became the founder of Byoma, Isle of Paradise and Tan-Luxe

Marc Elrick, CEO and founder of brand incubator Future Beauty Labs, on his rise to the top in partnership with CEW UK
One to watch: Commune is the pagan-inspired beauty brand to discover this autumn

One to watch: Commune is the pagan-inspired beauty brand to discover this autumn

Founded by Rémi Paringaux and Kate Neal, Commune's body care line is inspired by the magic of the English countryside
Refillable make-up: how can brands boost the customer experience?

Refillable make-up: how can brands boost the customer experience?

The vogue for eco-friendly refillables is also informing new product development in make-up, but experts warn consumer compliance is key
Boss of the gloss: Why the trend for lip oils will stick around in 2023

Boss of the gloss: Why the trend for lip oils will stick around in 2023

Demand for lip oils continues to grow as the format offers exactly what consumers are looking for – a blend of care and style
How oral care is brushing up on sustainability

How oral care is brushing up on sustainability

Cosmetics Business spotlights the new formats and materials making oral care more eco-friendly

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