Market Reports

‘Resilient’ beauty is the new standard for skin, hair care and make-up in 2026

Serums that build skin resilience; scalp treatments that make hair more resistant and make-up that lasts all day. Resilient beauty gives consumers the long-term support they now crave

Cosmetics Business predicts the top 5 beauty trends of 2026 in new report

Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026

Skin care for the derriere: why brands are aiming to crack butt care

Bums are the final taboo in body care, and brands are entering the nascent space to serve a variety of needs

How ‘Dubai chocolate’ sparked 2025’s viral pistachio body care trend

Nostalgic, comforting and unexpected, consumers have gone nuts for pistachio ­– in body care as much as in chocolate

Is wellness-infused body care the next beauty frontier?

From ashwagandha body lotions to chia seed body oils, body care as we know it is transforming. But the great wellness infusion is not without its hurdles, writes Maisie Bovingdon

Forget minis, maxi-sized toiletries are now trending

Offering better value, less waste and a longer-lasting pack, supersized body care is appealing to brands and consumers alike, reports Julia Wray

LED devices for the hands are an emerging trend in at-home beauty tech

A new wave of skin tech is here that goes beyond the face. LED masks and mitts for the hands target signs of ageing and sun damage as consumers seek visible results

Cosmetics Business reveals the top 5 body care trends of 2025 in new report

Skinification and premium fragrance trends are driving innovation and growth in body care, with the boom forecast to continue in 2026

Onion is the new hair and scalp health hero growing on TikTok

The science-backed, Ayurvedic ingredient could peel its way into the mainstream in 2026

From Fenty to Cécred: celebrity hair care is premiumising the edges market

As Beyoncé, Rihanna and Tracee Ellis Ross launch products for styled and protected edges, they are elevating edge care into premium territory, writes Julia Wray

Why waterless hair care is making a splash beyond shampoo bars

A fresh wave of waterless hair care innovations are quenching consumer thirst not only for sustainability, but convenience and performance too

Hair care brands are turning playful to boost consumer happiness in 2025

Putting the fun into functionality, hair care brands are tapping into one of the biggest consumer needs for both now and the future: a sense of play

Hair growth treatments: what consumers are demanding in 2025

As hair loss treatments outpace hair care sales, Nyima Jobe finds out what is driving demand

Cosmetics Business reveals the top 5 hair care trends of 2025 in new report

As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift

Tubing mascara is trending with a surge of smudge-free launches

The ‘cool cousin’ of traditional mascara, 90's invention tubing mascara is back in the spotlight for avoiding ‘racoon-eye’ drama

From 'brontouring' to 'blonzing': Is bronzer the new blush?

Look out blush – bronzers are getting a glow-up as beauty brands offer multi-benefit formulas and formats that bring them a long way from the shimmers of the early 2000s

Grip primers: can the latest launches unstick e.l.f.'s viral reign?

e.l.f.'s Power Grip has dominated the primer boom for years. Julia Wray investigates the new challengers, and their benefits

Catch up on our free Cosmetics Business Roundtables

The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry

Doughnut-style applicators are the new lip balm trend

Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses

Soft-matte make-up returns in 2025 with blurred, 'filtered' skin finishes

The 'blurring' beauty aesthetic is back, but this time it's about skin confidence and comfort, writes Nyima Jobe

Cosmetics Business reveals the top 5 make-up trends of 2025 in new report

From blendable bronzers to doughnut-style lip balm applicators and the rise of grip primers, 2025’s make-up trends blend fun and function

How Gen Z is driving a trend for hyper-efficient beauty products

Single-step products jam-packed with high performing ingredients, and all at a low price. Gen Z wants it all, and beauty launches are providing it

Beef tallow: inside Gen Z’s obsession with the skin care ingredient

Ancestral skin care ingredients make a compelling trend on TikTok, but are concerns around beef tallow’s unregulated DIY use overshadowing its potential in cosmetic-grade formulations?

The ‘little treats’ economy: Inside Gen Z’s budget beauty splurges

With finances under pressure but beauty routines as sacred as ever, Gen Z is fuelling a “little treats” economy where lip oils, sheet masks and bite-sized buys deliver maximum joy with minimal guilt

Trending Articles

  1. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  2. Cosmetics Business reveals the top 5 hair care trends of 2025 in new report As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift
  3. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  4. Cosmetics Business reveals the top 5 body care trends of 2025 in new report Skinification and premium fragrance trends are driving innovation and growth in body care, with the boom forecast to continue in 2026
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    Forget minis, maxi-sized toiletries are now trending Offering better value, less waste and a longer-lasting pack, supersized body care is appealing to brands and consumers alike, reports Julia Wray

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