Market Reports

Got milk? Beauty’s milky texture trend has entered the SPF chat

Got milk? Beauty’s milky texture trend has entered the SPF chat

Sun care is the latest beauty category tapping the trending texture for its pleasing application experience
Self tan sales rise 43% as sunless tanning enters skin care routines

Self tan sales rise 43% as sunless tanning enters skin care routines

The future of self-tan is ‘tanning skin care’, as brands reposition the category to prioritise skin performance in their latest ingredient-focused launches
Ilia, La Roche-Posay and Kiehl’s are launching mineral SPF serums, but what’s driving the trend?

Ilia, La Roche-Posay and Kiehl’s are launching mineral SPF serums, but what’s driving the trend?

Mineral sunscreen is entering its glow-up era, with transparent formulas that reinforce the moisture barrier, and are suitable for sensitive skin, writes Megan Fahy
The tanmaxxing crisis: Inside the dark world of Gen Z sunscreen avoidance

The tanmaxxing crisis: Inside the dark world of Gen Z sunscreen avoidance

From Melanotan injections and SPF avoidance to using UV-tracking apps to maximise tanning and a resurgence in sunbed use, "tanmaxxing" is worrying experts. Now, the beauty industry is ramping up educational efforts to tackle the escalating public health crisis
Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report

Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report

Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year
Slow perfumery is the artisanal fragrance movement gaining traction

Slow perfumery is the artisanal fragrance movement gaining traction

A counter-trend to the frenzied churn of new fragrance launches, Megan Fahy explores how some brands are prioritising craftsmanship over speed
The future of fragrance personalisation, from product development to retail

The future of fragrance personalisation, from product development to retail

With the fragrance category’s continued upward trajectory, the opportunity for brands lies in serving growing desire for personalisation beyond discovery
Scent stacking: How minis and discovery sets are driving fragrance layering

Scent stacking: How minis and discovery sets are driving fragrance layering

As interest in mini perfumes grows, Megan Fahy explores how they are enabling consumers to experiment with scent, match their mood and build fragrance wardrobes
Vanilla girl or granny chic: How fragrance became a lifestyle aesthetic

Vanilla girl or granny chic: How fragrance became a lifestyle aesthetic

With gourmand girly and fruit girl also on the rise, vibe-led storytelling on social is not only overhauling our olfactory language, it's driving fragrance sales
Alcohol-free perfume is meeting Gen Z demand for skin-friendly scents

Alcohol-free perfume is meeting Gen Z demand for skin-friendly scents

Fragrance for the sober curious generation is here. Julia Wray explores why the trend for alcohol-free perfume taking off among Gen Z
Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report

Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report

Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
Post-workout recovery is an opportunity for men’s grooming brands

Post-workout recovery is an opportunity for men’s grooming brands

Swapping shots for squats, Gen Z men are working out more. How can recovery products benefit their routines?
Pocket perfume: the growing appeal of solid colognes in men’s fragrance

Pocket perfume: the growing appeal of solid colognes in men’s fragrance

On TikTok, sales of solid scents are booming, and their discreet and practical format is appealing to male consumers too
Anti-grey hair serums are the next men's grooming trend

Anti-grey hair serums are the next men's grooming trend

Peptide-based grey hair prevention serums are trending as men seek new measures to revive their natural colour, reports Megan Fahy
‘Bro brows’ are trending with Gen Z men in 2026, and this is why

‘Bro brows’ are trending with Gen Z men in 2026, and this is why

Gen Z men are raising their brow game, seeking fuller-looking but natural styles. Julia Wray explains how ‘bro brows’ have become a mainstay in male grooming
The ‘beast mode’ fragrance trend is moving into men's body care

The ‘beast mode’ fragrance trend is moving into men's body care

So-called ‘beast mode’ fragrance attributes such as performance and longevity are entering body care by combining bold scent profiles with flexible formats

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Ilia, La Roche-Posay and Kiehl’s are launching mineral SPF serums, but what’s driving the trend? Mineral sunscreen is entering its glow-up era, with transparent formulas that reinforce the moisture barrier, and are suitable for sensitive skin, writes Megan Fahy
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Self tan sales rise 43% as sunless tanning enters skin care routines The future of self-tan is ‘tanning skin care’, as brands reposition the category to prioritise skin performance in their latest ingredient-focused launches
  3. Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year
  4. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    The tanmaxxing crisis: Inside the dark world of Gen Z sunscreen avoidance From Melanotan injections and SPF avoidance to using UV-tracking apps to maximise tanning and a resurgence in sunbed use, "tanmaxxing" is worrying experts. Now, the beauty industry is ramping up educational efforts to tackle the escalating public health crisis

Upcoming event

The Future of Sun Care: Innovation, Ingredients & Global Compliance

25 June and 2 July 2026 | Virtual See all