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Market Reports
Peak skin overload: Why 'skin kindness' is trending in 2022
As consumers feel the effects of over-exfoliation and improper use of active-heavy ingredients, a more gentle, barrier-first approach is taking off
Why Nigeria is at the forefront of the A-beauty movement
Within a beauty industry that is growing faster than China's, Nigerian brands are on the brink of explosive growth
One to watch: Emma Lewisham is New Zealand's refillable skin care brand taking circular economy global
The rising star luxury skin care has just landed B Corp status thanks to its refillable packaging earth-first ethos. Emma Lewisham kicks off Cosmetics Business' new series showcasing up and coming beauty brands from around the world
Local allure: Is C-beauty ready for global domination?
C-beauty may have started as an ‘in China for China’ trend, but there are signs that it is sparking consumer interest on an international level
Google's Head of Beauty reveals top search advice for brands
The cosmetics business leader at the search engine explains how brands should adapt their marketing SEO strategy to post-pandemic shopping trends and consumer behaviours
Step aside K-beauty: British beauty is preparing for its turn in the spotlight
Does Britain – with its impressive assembly of natural, organic and conscious brands – have what it takes to become the next beauty hotspot?
A brave new world: Beauty's fascination with outer space
Whether it be product development, marketing materials or PR stunts, outer space has been a constant source of inspiration throughout beauty’s history. And now, the industry is going where no brand has never gone before
Deciem CEO on life under Estée Lauder, expansion and The Ordinary's copycats
Nicola Kilner, the leader of the Canadian maker of NIOD, joined founder Brandon Truaxe on his mission to create a transparent beauty company in 2013
Cosmetics Business Trends: How Latinx beauty is moving mainstream
Latinx beauty is gaining ground as a wave of entrepreneurs establish brands that target specific needs, celebrate local culture and tackle underrepresentation in the industry
‘The Rotten Tomatoes of beauty’: How new online platform On Beaute is revolutionising the way we buy cosmetics
Founder Chanella Buck, a marketing and e-tail expert for the Estée Lauder dynasty, explains not just how she is legitimising beauty reviews, but how she’s handing back the authority to beauty editors
Are China's virtual beauty influencers really pixel perfect?
China's biggest names in beauty are not real, but these fictitious characters on social media have a real-world impact, writes Babette Radclyffe-Thomas
Cosmetics Business Trends: 5 ingredients hopping from health to beauty in 2022
From lowering stress levels to supporting the skin microbiome, these five of-the-moment ingredients are fit for our times
List it: Getting your INCI right in the EU and US
CE.way Regulatory Consultants' Tjaša Grum reveals what you need to know when writing ingredient lists in the US and EU/UK
Cosmetics Business Trends: The hormonal care opportunity
As beauty, health and wellness converge, an uprising of young brands are carving out a promising category in hormonal care
Cosmetics Business Trends: The dawn of the 'suntellectual'
Gen Z may already be skintellectuals, but could the rise of the ‘suntellectual’ be the next big skin care story of the decade?
Silver sisters: Grey is hair care's new booming category
Following many women embracing their natural hair colour during lockdown, grey has become the shade of the moment
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Ilia, La Roche-Posay and Kiehl’s are launching mineral SPF serums, but what’s driving the trend?
Mineral sunscreen is entering its glow-up era, with transparent formulas that reinforce the moisture barrier, and are suitable for sensitive skin, writes Megan Fahy
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Self tan sales rise 43% as sunless tanning enters skin care routines
The future of self-tan is ‘tanning skin care’, as brands reposition the category to prioritise skin performance in their latest ingredient-focused launches
Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report
Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year
Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report
Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
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The tanmaxxing crisis: Inside the dark world of Gen Z sunscreen avoidance
From Melanotan injections and SPF avoidance to using UV-tracking apps to maximise tanning and a resurgence in sunbed use, "tanmaxxing" is worrying experts. Now, the beauty industry is ramping up educational efforts to tackle the escalating public health crisis
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