Rethinking solid beauty: Groupe GM sets the standard in melt & pour cosmetics

Published: 24-Sep-2025

Groupe GM Cosmética Portugal is setting new standards in the development of high-performance solid beauty products. With a deep commitment to sustainability and technical excellence, the company is strengthening its position as a European reference in melt & pour cosmetics – a versatile and increasingly sought-after segment

From solid perfumes to hair conditioner bars, this format opens new possibilities for brands aiming to combine sensorial sophistication with sustainable design.

“Solid perfume is one of the most exciting categories in our melt & pour portfolio” says Maria Lobo Maia, General Manager at Groupe GM Cosmética Portugal. “We’re seeing strong demand from brands that want to offer a differentiated experience, with refined fragrance and minimal packaging, without compromising on performance or ethics. Also, other leave-on melt & pour products are growing amongst Gen Z such as moisturising, glow and blush sticks and sun protection.”

These products are waterless, highly concentrated, and enriched with carefully selected ingredients for a smooth and delicate care.

Operating as a strategic private label partner, the company offers end-to-end development – from formulation to packaging and regulatory support – empowering brands to create distinctive and sustainable products.

With a team of experts and a fully integrated production setup in Portugal, Groupe GM Cosmética Portugal ensures agility, customisation, and traceability at every stage of development.

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