Revlon knows ‘What a Girl Wants’ with Christina Aguilera fragrance license renewal

By Lollie Hancock | Published: 15-Sep-2025

The consumer products giant has renewed the agreement with Aguilera, marking more than a decade of collaboration

Christina Aguilera’s fragrance license agreement with Revlon Consumer Products has been renewed.

The agreement comes as Revlon continues its investment in the fragrance market and extends the existing partnership of more than a decade.

Earlier this year, the US make-up brand announced a partnership with artist Ice Spice as it returned to celebrity fragrance.

Following the confirmation of the renewal, Revlon and Aguilera look to tap a new demographic in 2026 as the brand sets its sights on a younger audience.

There is also expected to be the development of a new fragrance pillar in the future.

The most recent launch came in the form of unisex scent Xtina After Dark in 2025.

Aguilera is a notable singer and actress, with hits including 'Genie in a Bottle' and 'Moves Like Jagger' with Maroon 5.

The Grammy-award winning artist also starred in Burlesque opposite Cher in 2010.

Aguilera first entered the fragrance market with the launch of Xpose in 2004, followed by her signature eponymous scent under Procter & Gamble (P&G) Prestige Products three years later.

The triple threat went on to release a number of fragrances with P&G until Elizabeth Arden, Inc. acquired the global license for the business in May 2016.

Just one month later, the group was acquired by Revlon, taking the fragrance line with it.

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