Elizabeth Arden has launched its first perfume in eight years, with Gossip Girl actress Leighton Meester being tapped as the face of the new eau de parfum (edp).
Meester will front a new global campaign for the Revlon-owned business in the US across social media channels and in-person activations.
"I have been a fan of Elizabeth Arden since I was a little girl, and being part of such an iconic brand for the launch of Eternal Aura feels like a full circle moment," said Meester.
"This campaign is all about recognising and celebrating the stage of life you are in right now.
“It is not about striving for perfection, but about honouring the strength, confidence and beauty you have cultivated through everything you have achieved.”
Eternal Aura is a floral-amber fragrance that opens with dragon fruit, golden pear and pink pepper, set against magnolia and peony scents.
An exclusive Elizabeth Arden co-distillate of rose and ambrette forms the heart, with sandalwood, musk and a hint of tonka bean as the base.
A Body Balm has also been launched, formulated to improve skin's elasticity, and is lightly scented with Elizabeth Arden's new floral amber fragrance.
Prices for Eternal Aura start at US$69, with the Body Balm retailing for $47, and both will be available at elizabetharden.com.
The range will also launch at US department store Macy's and Elizabeth Arden counters across the US from 15 March 2026.
The fragrance was co-created by Senior Perfumer Natasha Côté-Mouzannar and Master Perfumer Anne Flipo with IFF's Science of Wellness.
Amber Garrison, President of Elizabeth Arden & Fragrances, added: "Every detail of this new fragrance has been carefully crafted to represent today's women in all our wonderful complexities.
"Eternal Aura is a reflection of the confidence, resilience and beauty embodied by women everywhere, so that every spritz of this new scent acts as a reminder to let your own aura bloom."
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