RPC adds new gizmo

Published: 17-Apr-2008

RPC Bramlage-Wiko is manufacturing a new closure developed by Gizmo. Invented and patented by Gizmo Packaging Limited, the Gizmo is a unique closure that instantly releases and mixes active ingredients at the point of use.

RPC Bramlage-Wiko is manufacturing a new closure developed by Gizmo. Invented and patented by Gizmo Packaging Limited, the Gizmo is a unique closure that instantly releases and mixes active ingredients at the point of use.

When opened, the pressure in the chamber of the closure drives a jet of additive into the base product to create a vigorous mix which can deliver, for example, a dramatic colour change or a burst of aroma. The new closure is said to provide a host of product and marketing USPs. As well as the wow factor inherent in consumer participation, other major benefits include freshness (the ingredients are only mixed at the point of use or consumption), accurate dosing of the ingredient to be added, product protection and longer shelf life. The Gizmo can be used with a wide range of container shapes and sizes in both plastic and glass. It can also be incorporated into dispensing containers that utilise hand pumps or trigger sprays.

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