Small, high value beauty products are in high demand among Russian shoplifters. It’s not hard to understand: crushed wages, slumped oil revenues and the brute force of Western sanctions all contributed to a 40% surge in shoplifting in 2014, according new data from Russia’s Federal Tax Service. The most popular types of items stolen included cosmetics, fragrances, alcohol and coffee.
Russian shoplifting figures surge 40% in 2014
Cosmetics and fragrances among most popular items to steal
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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As China begins to recover from the impact of Covid-19, the country's personal care market looks to rebound. Meanwhile, international beauty brands and retailers step up to play their part in the fight against the virus with voluntary safeguards and philanthropic deeds
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