Schwan Stabilo Cosmetics – 25 years of B-wildering success. The B-Matic from Schwan Cosmetics

Published: 13-Jul-2012
Colour Cosmetics

The first-ever mechanical cosmetic pencil. Still one of the most B-loved pencils worldwide...

The first-ever mechanical cosmetic pencil. Still one of the most B-loved pencils worldwide.

Over the last 25 years we sold 600 Mio pencils around the globe. If put in a row, the combined length would measure the distance of twice around the equator…

We filled 160 tons of colours mass into the B-Matic pencil. This equals the weight of 50 elephants combined!

We beautified women 480 billion times. How did we get to that number? One pencil draws a line of 48 meters. With each usage yielding approx. 6 cm and 600 Mio sold = 480 billion times used.

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