Why beauty's big names are opting for stock packaging

By Julia Wray | Published: 12-Oct-2023

Stock packaging offers cost, speed and MOQ advantages over bespoke, but how can brands optimise suppliers’ standard packs for maximum differentiation?

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Some beauty industry silhouettes are unique – no one is mistaking Carolina Herrera’s Good Girl, for example, for any other fragrance, nor Jean Paul Gaultier’s Le Male, for that matter.

However, plenty of launches, from skin care to scent and across all price ranges, make use of pre-existing standard or stock packs, with packaging suppliers offering a broad range of shapes and sizes, and frequently in sustainable material options.  

Furthermore, packaging experts say the stock route is growing in popularity among beauty brands.

Cost and speed, they note, are major plus points of choosing stock packaging over bespoke versions.

“Stock packaging can be more cost-effective than bespoke designs, at least in the short-term, since you don’t need to pay for the tooling of custom moulds,” explains Chris Joscelyne, Marketing Manager at London design agency Butterfly Cannon.

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