Shiseido looks to China for continued growth

Published: 17-Nov-2009

Japanese cosmetics group Shiseido has said it expects its sales in China to continue to expand at a rate twice as high as the market average. The company also expects to improve its profitability generally by early 2011. Profits for the current trading year ending next March are forecast to remain unchanged at around ¥50bn (€373m) on sales down 6% at ¥650bn. The downturn reflects both appreciation of the value of the yen and weaker demand. Sales fell 4.6% in 2008-09 and operating profits were down by 21.4%.


Japanese cosmetics group Shiseido has said it expects its sales in China to continue to expand at a rate twice as high as the market average. The company also expects to improve its profitability generally by early 2011. Profits for the current trading year ending next March are forecast to remain unchanged at around ¥50bn (€373m) on sales down 6% at ¥650bn. The downturn reflects both appreciation of the value of the yen and weaker demand. Sales fell 4.6% in 2008-09 and operating profits were down by 21.4%.

Shiseido expects sales in China to expand by about 20% in 2010-2011 compared with the 15% growth in China in the current trading year.

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