Silver birch beauty products are growing in popularity

Ingredients sourced from birch trees have consistently made the rounds in the beauty industry every few years.

In 2015, the birch water trend became a smash hit with beauty consumers, lauded for its numerous health benefits and alleged anti-ageing qualities.

Three years later shoppers were seeking out skin care products containing more direct birch extracts – with brands such as Dr. Hauschka, Bobbi Brown and Bjork and Berries tapping into the craze.

Now, an increasing number of brands are incorporating