Simple launches education programme
Collaboration with PSHE Association to help boost children’s self esteem
To coincide with the launch of its new teen range, Alberto Culver-owned skin care brand Simple is collaborating with the PSHE (Personal Social Health & Economic) Association and a leading psychologist to launch an educational initiative: The Simple Wellbeing Challenge. The three-month initiative, which will involve 430 schools across the UK, will see over 100,000 pupils surrender their beauty tools, make-up, fake tan and hair extensions and sign up for volunteer work in their local community. Participants will also be educated on the importance of skin health.
“While assessing the effect that appearance, peer pressure and volunteering has on teenagers’ self esteem it will also provide helpful measures for teachers and parents to support them day-to-day,” said Phil Bird from Family & Education (a specialist marketing company and fellow participating partner) of the initiative. “Simple, as a leading skin care brand, is the natural choice for this partnership campaign, which allows schools to access important resources to support the PSHE Wellbeing curriculum.”
“During the development of our new skin care range for teens – Simple Spotless Skin – we realised how spot-prone skin causes so many frustrations, lack of confidence and even bullying,” added Simple’s UK marketing director, Tenley Soanes.