Sol de Janeiro, the Brazilian Bum Bum Cream maker, has promoted its Chief Marketing and Digital Officer, Jordan Saxemard, to CEO.
Saxemard will lead the next phase of the company’s development, driving innovation at the Brazilian beauty and fragrance brand.
He succeeds Heela Yang, who is no longer with the company after 11 years.
Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
Sol de Janeiro owner L’Occitane acknowledged Yang’s role as co-founder and her contributions in establishing the brand.
“Jordan Saxemard has already made a significant impact at Sol de Janeiro,” said Reinold Geiger, L’Occitane Group Chairman and CEO.
“This transition ensures continuity of leadership and positions him well to build on the brand’s strong momentum as it enters this next chapter.”
Saxemard is a global executive and creative leader with more than two decades of experience gained from beauty businesses, including French beauty giant Coty.
“Sol de Janeiro has always stood for something bigger than beauty – it is a celebration of joy, sensuality and self-expression, rooted in the warmth of the Brazilian spirit,” said Saxemard.
“I am energised to build on that foundation and expand the brand’s global presence, and impact with clarity, discipline and creative boldness – while staying true to what makes it unique.”
This news follows Sol de Janeiro naming Celine Basanisi Gilg its new GM for the company’s UK and Ireland operations.
Gilg joined the beauty brand in December 2012, having most recently served as a self-employed Managing Director at CBG Consulting and Advisory.
Related content:
- Sol de Janeiro names new GM for UK and Ireland
- Sol de Janeiro taps into the viral ‘67’ trend with limited edition fragrance launch
- Sol de Janeiro taps former Coty boss as Global Chief Marketing & Digital Officer to drive ‘next era’ growth
- Sol de Janeiro launches charitable foundation to protect ‘precious ecosystems’
- From Brazilian Bum Bum Cream to Cheirosa 59 mist: The secrets behind Sol de Janeiro’s success
- L’Occitane Group sales hit €2.8 billion in ‘watershed year’ helped by Sol de Janeiro