The redesigned packaging for a range of premium skin care products from Asian cosmetics and toiletries brand AmorePacific has been developed to take advantage of the aesthetics and functional performance of DuPont Surlyn packaging resin.
Used in a total of seven new products from the company’s Hera skin care and Laneige sun care lines, Surlyn was selected by AmorePacific due to its high transparency and resistance to both scratches and chemicals. According to AmorePacific, the new products have been well received by its customers, who have commented on the packaging’s luxurious appearance and warm, pleasant tactile properties.
The first products to benefit from the properties of Surlyn are AmorePacific’s Hera Cream-to-Powder, Skin Fix Primer and Soothing water Foundation skin care products, all available in squeezable tottles, a convenient packaging structure that combines characteristics of a squeeze tube and self-standing bottle. The tottle is produced using multilayer extrusion blow moulding, with an outer layer of tough and transparent Surlyn and an inner layer made from low density polyethylene.
“Feedback from customers confirms the aesthetic and sensorial appeal of the tottles. Most commented that the container was easy to carry in their bags or even in a pouch as it is not too big,”commented Hak-Chan Kim, senior manager of the packaging research team at AmorePacific.
Also marketed under the Hera brand are two further colour cosmetic products from AmorePacific - a Cream Foundation and a Liquid Foundation - both using Surlyn as a core component of their so-called “hybrid packaging” concept.
For the cream jar, a round inner-jar made of SAN is enclosed in a black, squared-off casing, moulded in transparent, scratch and chemical resistant Surlyn. The tall and slim liquid foundation bottle follows a similar principle, whereby a PETG inner-bottle is protected by a black, transparent outer casing made of Surlyn.