French perfume and skin care brand Guerlain has returned to where it all began, by choosing 356 rue Saint-Honoré for its new boutique.

The aromatic meaning behind Guerlain's new boutique
The LVMH perfume brand is looking to the past for its new Parisian store
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Finance
Sephora UK to launch new boutique store concept this summer to accelerate growth
The LVMH-owned beauty retailer will debut two new specialised boutiques in London this year, driven by customer feedback for ‘smaller, more intimate spaces’ that serve their needs ‘without the time commitment of a destination shop’
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