The Ordinary has launched a website which grants consumers and scientists free access to white papers to help build transparency in the beauty industry.
TheTruthShouldBeOrdinary.com will host a series of scientific papers, accessible to everyone, which challenge misinformation in the beauty industry and bust common myths.
The aim is to create a digestible and searchable resource, with original papers and explainers from scientists.
Seven white papers are available so far, with more being added in the coming months.
The Deciem-owned skin care brand is funding the site to create a plethora of open sources to prove that “granting access to everyone is the most transparent way of spreading facts”.
Amy Bi, Global Vice President, Brand, The Ordinary, told Cosmetics Business: "'The Truth Should Be Ordinary' website is a natural next step in our mission to challenge industry norms.
"Today, skin care consumers are more informed than ever, yet, access to credible scientific information is often restricted by paywalls or obscured by marketing jargon.
"By launching this platform now, we aim to break down barriers to scientific understanding, empowering everyone to make educated decisions.
"With open access to resources, we hope to counter misinformation by providing science-backed truths in a way that is clear, digestible and freely available to all."
The white papers available