Paulina Pastuszak
From colour-blocking to fine jewellery and selfies, nail trends have continued to push the boundaries of beauty in 2017.
Today, ‘nail enhancements’ currently account for roughly 10% of the professional nail care market, a newly tracked sub-sector for Kline. As consumers seek more complex looks, technicians are increasingly challenged to deliver designs that often make use of unconventional materials or techniques.
With social media proving a real trend spinner, technicians that have their finger on the pulse when it comes to new looks – or better yet, the imagination to create their own – will be one step ahead.
Here, 2010 WorldCup Nail Art champion Paulina Pastuszak, who has also been a juror more than 30 times for the Polish and International Nail Art Championships, describes the trends she predicts will be big hits in 2017/18 and the NPD opportunities open to brands and salon operators.
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