Pure Beauty

The way men shop for skin care is changing. What does retail still need to solve?

By Jo Allen | Published: 14-Apr-2022

Record numbers of men are buying skin care and grooming products online, but retailers are still facing some big challenges

You need to be a subscriber to read this article.
Click here to find out more.

This article was originally published in the April issue of Cosmetics Business Trend Report

Bricks-and-mortar stores are bolstering their assortments of male skin care and grooming products, and online players are enjoying a continued boost in sales.

But there is further scope for retailers to encourage men to feel comfortable and engaged in the category, and this week's insight in April's men's care trend series explores how.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like