The zero waste beauty movement making a global impact

By Sarah Parsons | Published: 24-Feb-2017
Packaging

Cosmetic brands are under pressure to conform to environmentally friendly demands, but how do they win over the eco-consumers that are shunning plastic altogether?

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Looking at social media, it's clear to see that 'eco-consumers' have a healthy appetite for beauty. Instagram is flooded with green beauty recommendations and home-made, chemical-free recipe ideas, while environmentally-friendly brand numbers continue to grow.

But taking this trend

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