Verescence to expand PCR glass production

By Julia Wray | Published: 22-Nov-2021
Packaging

The PCR-containing Verre Infini 20 is said to meet the aesthetic requirements of luxury brands

Verescence is rolling out its PCR glass option Verre Infini 20 internationally.

This new grade is offered alongside the glass manufacturer’s existing PCR Verre Infini 40, but the new formula combines 20% PCR and a glass tint, said to be adapted to the aesthetic requirements of luxury brands.

Already produced in France and Spain, Verre Inifini 20 will be deployed in the US in the first quarter of 2022 and then in South Korea in 2023.

“Since September 2021, our biggest furnace in France and our Spanish furnace have been operating successfully with this glass composition,” said Thomas Riou, CEO of Verescence.

“It is thanks to the commitment of our major customers that Verre Infini 20 becomes the standard glass composition of Verescence. It is a paradigm shift in the beauty industry that we are proud to support for sustainable luxury.”

According to Verescence, the company has invested more than €1m to adapt its furnaces to the production of recycled glass, which contributes to the reduction of its CO2 emissions by 5%.

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