Vichy Laboratoires has signed multihyphenate model and wellness advocate, Emily DiDonato, as Global Brand Ambassador as it further stakes its claim in the integrative health landscape.
DiDonato, who has 2.8 million Instagram followers, will front the L’Oréal-owned dermocosmetics brand’s new skin care and hair care campaigns, affirming its integrative take on beauty and health.
She will also serve as Vichy Laboratoires’ voice on social media, spreading the word about the brand’s commitment to uniting dermatology and wellness through science-led skin care.
“I was drawn to Emily’s genuine embodiment of our brand values, and I am thrilled to welcome her to the Vichy Laboratories family,” said Vincent Chauvière, Global Brand President of Vichy Laboratoires.
“In addition to being a talented model and a beloved personality, Emily is also an inspirational voice in the beauty and wellness conversation, widely trusted to lead a path for people to maximise their skin and hair health, inside and out.”
DiDonato has 2.8 million Instagram followers
DiDonato began modelling at 17 and quickly became the face of international campaigns, while also appearing on catwalks for major fashion houses.
She has also been featured in Vogue, Elle and Harper’s Bazaar magazines.
DiDonato is also certified as a nutrition coach and yoga instructor, as well as an advocate for self-care.
She uses her social media platform to champion self-love, mental health and holistic living.
She was first introduced to Vichy Laboratoires through French pharmacies during her early modelling years.
Talking about the partnership, DiDonato said: “I cannot believe that today I join the Vichy Laboratoires family as their Global Brand Ambassador.
“I feel the Vichy innovations and campaigns always capture this link between health and beauty, which I fully advocate for.
“Vichy is an iconic French dermo[cosmetics] brand that empowers people to become the healthiest version of themselves, and I am very excited to show you what we have been up to.”