If any brand is well positioned to make the most of the longevity trend in cosmetics – a movement that cements the relationship between health and beauty – it is Vichy.
After all, the L’Oréal-owned brand has been operating in this space for almost 100 years.
The 94-year-old label – France’s first dermocosmetic brand – was born in Vichy to integrate the city’s mineralised water, to which people flocked to cure pathologies, into cosmetics.
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