Former Spice Girl and iconic fashionista Victoria Beckham is poised to unveil her debut collection of beauty products later this year.
Victoria Beckham Beauty will launch as a digital-native brand with the line being sold through victoriabeckham.com.
Like her fashion business, Victoria Beckham Beauty will be backed by Neo Investment Partners.
The project will be headed co-founder and CEO Sarah Creal, who most recently served as head of global make-up development and marketing at Estée Lauder, where she worked with Beckham on the hugely successful Victoria Beckham x Estée Lauder capsule collection, which launched in 2016 and featured a line of eyeshadows, lipsticks and highlighters.
A second drop was introduced in 2017 due to its success.
She also partnered with beauty giant Coty to launch a range of fragrances, with her husband, David, who has gone on to launch his own men’s grooming range, House of 99.
Announcing the launch on social media, Beckham tweeted: “SO excited to announce that I will be launching Victoria Beckham Beauty later this year! Cannot wait to be able to share it with you!!”
SO excited to announce that I will be launching Victoria Beckham Beauty later this year! Cannot wait to be able to share it with you!! Subscribe at https://t.co/qzuW7uis2J for exclusive news and updates. #VBBeauty x Kisses pic.twitter.com/T1GpbUKskU— Victoria Beckham (@victoriabeckham) February 13, 2019
In a statement she added: “I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life.”
“Victoria has an innate love of beauty that started when she was very young, and has continued unabated,” added Sarah Creal.
“This authenticity is going to infuse the entire business strategy, and because everything will be directly overseen by Victoria, the line will be elevated and impeccably curated.”
Like her fashion business, Victoria Beckham Beauty will be backed by Neo Investment Partners, who brand portfolio includes Miller Harris, Tom Dixon and La Durée.
Customers can subscribe to keep up-to-date with launches via her website.
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