When Walgreens announced on 6 August that it intended to complete its takeover of Alliance Boots, it signaled a major change in C&T distribution. The new company is three times the size of Boots, with buying muscle to match, a truly global footprint, and a vital partner for global brands, especially in C&T categories.
Walgreens Boots C&T plans
When Walgreens announced on 6 August that it intended to complete its takeover of Alliance Boots, it signaled a major change in C&T distribution.
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Curated beauty boxes are making talent partnerships more authentic than ever before
Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent
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