Weleda will debut a pick-n-mix-themed pop-up for London Fashion Week (LFW) in its “biggest activation to date”.
The three-day Skin Food Glow Studio in the capital marks Weleda’s first public-facing activation at the annual fashion event.
The pop-up at 37 Rathbone Place will focus on make-up artist favourite Weleda Skin Food, along with the brand’s colourful new range of Serum Booster Drops.
Designed to be used alone or with Skin Food moisturisers, the six-strong range includes a Hyaluronic Moisture Serum, Glow Perfecting Serum and Pore Refining Vitamin C Serum.
Completing the range is the Extra Rich Omega Serum, Slow Ageing Astaxanthin Serum and Sunkissed Bronzing Serum.
“London Fashion Week is such a key moment for Weleda and for Skin Food, our hero product,” Jayn Sterland, Managing Director of Weleda UK, told Cosmetics Business.
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