Weleda celebrating its 100th anniversary in 2026 feels like a tonic in a beauty industry mired in a rising number of beauty brand closures and ever-worsening economic turmoil.
The skin care brand’s hero Skin Food cream, introduced in 1926, has achieved a cult status in the make-up bags of MUAs and backstage at numerous fashion shows.
And, amid a boom in reformulations for hero products, Skin Food’s original formulation remains unchanged, with no plans to shake-up the brand’s bestselling product.
A tube of Skin Food Original is said to sell every six seconds worldwide, with more than 30 million units sold in the past decade, according to the brand.
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To mark the 100th anniversary, a new, larger 100ml tube of Skin Food will launch, retailing at “celebratory” £19.26, alongside a centenary campaign starring fashion designer Stella McCartney.
But how exactly has Weleda and its products stood the test of time?
Cosmetics Business sat down with Jayn Sterland, Country Manager, Weleda UK, to hear more about Weleda’s centenary, how its recent rebrand has been going, and why it plans to tap the new generation and longevity science to stay relevant for another 100 years.
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