Why La Vie est Belle got to No.1

Published: 13-May-2015 Featured companies: IFF
Fragrance Marketing

Lancôme’s scent knocked J’Adore off the top spot in France in 2014. Why is it so special?

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Lancôme’s La Vie est Belle (L'Oréal) knocked J’Adore off the top spot in women's fragrance sales in France in 2014, but why has the scent become so successful?

Cosmetics Business Markets speaks to Catherine Bru, Scent Design Group Director and Micaela Bracaccini, Regional Marketing Director, Fine Fragrance at IFF.

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