Wilkinson Sword repeats its sponsorship of Movember
Male grooming and shaving brand Wilkinson Grant has announced it is to commit to a second year of sponsorship for the Movember charity campaign which begins next month.
Male grooming and shaving brand Wilkinson Grant has announced it is to commit to a second year of sponsorship for the Movember charity campaign which begins next month.
The moustache growing campaign aims to increase awareness of men’s health issues in the UK and raises money for the Prostate Cancer charity.
The brand has invested £2m into the campaign, which this year will include the launch of Mo’s Moustache Emporium in Kensington, London, where professional barbers will groom and style moustaches free of charge. In addition a new communications campaign incorporating TV and online adverts and a website – www.lovethemo.co.uk - will also launch in November.
Wilkinson Sword will also use the event to spotlight its Quattro Titanium Precision razor, which will feature information on moustache styles and money off coupons to support the event.
“We’re really proud to be supporting the event for the second year running and it’s great to be able to raise money and awareness of serious men’s health issues, whilst maintaining a focused approach on driving sales of both razors and blades,” said Karen Williams, product manager, Wilkinson Sword.