Women 35% more likely to wear fragrance based on mood

Published: 13-Jun-2017
Fragrance Retail

Men are less inclined to have an emotional tie to fragrance and typically take just 30 seconds to decide whether to buy a scent

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Emotions play a different role for men and women when it comes to their interaction with fragrance.

Women are 35% more likely than men to let emotions dictate what perfume they will wear, according to The NPD Group’s data platform Scentiments.

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