Yardley of London Ltd has announced an agreement with M&N Traders to distribute its British heritage brand Woods of Windsor to independent pharmacies in the UK.
Woods of Windsor re-launched this year with new packaging, larger sizes offering greater customer value and three new scents.
“Since we re-launched Woods of Windsor in February, on a global basis we have seen sales grow by 75%,” commented Yardley of London’s Managing Director Quentin Higham. “This has been achieved by strong distribution gains in UK department stores and also in key international markets. We have set ourselves some challenging growth targets across key distribution channels, in particular within the pharmacy sector. We are delighted to be exclusively partnering with M&N Traders in working with the best independent pharmacies in the UK. M&N Traders are a well-established, premier distributor to retail pharmacies, specialising in fine fragrances and toiletries. With our investment in POS, merchandising and with the support of public relations and social media campaigns, we expect the brand to double in 2013-14.”
Narinder Kohli, Managing Director of M&N Traders, added: “M&N traders is delighted to announce the welcome addition of the aspirational and luxurious British brand Woods of Windsor to our existing range of fragranced products. We believe this brand will prove very popular with our customers.”
