Yardley has been capturing the delicate fragrance of English flowers since 1770 but dates back to the 17th century during the reign of King Charles 1 when entrepreneurial young man named Jonathan Yardley obtained a royal warrant to provide soap to the City of London.
In an era where we are more and more conscious and educated about what we put on our skin and the ingredients of the products we use, Yardley London is committed to its entire range of bath and body products, EDT’s and Fragrance Mists being are derived from up to 97% naturally derived ingredients.
Yardley’s award winning Classics fragrance collection includes Eau de Toilettes, Body Sprays, Moisturising Fragrance Mists, Perfumed Talcs, Luxury Soaps and Nourishing Hand Creams as well as new Luxury Body Washes, Exfoliating Body Scrubs and Silky Smooth Body Lotions, all containing up to 97% naturally derived ingredients.
In addition, all products are free from parabens and cruelty free.
The Yardley London fragrance range is available in seven variants, including English Lavender, English Rose, Lily of the Valley, April Violets, English Bluebell, English Dahlia and English Freesia.
Yardley is continuing to introduce new fragrance ranges and their latest launch, the Flowerful Collection, brings a selection of contemporary fine floral Eau de Toilettes that are inspired by bountiful, beautiful and blossoming floral bouquets, available in Luxe Gardenia, Elegant Iris and Decadent Mimosa.
Yardley London has recently launched a Fragrance Diagnostic Tool on the brand’s e-Commerce site that provides personalised fragrance recommendations to help consumers find the perfect fragrance whilst online shopping!
Karen Cullen, Head of Marketing comments: “As we are all becoming more reliant on online shopping, we wanted to make shopping for fragrance enjoyable online, as our customers are wary about shopping in store in the current environment where they would normally be able to test fragrances. With a few simple questions, the diagnostic experience will help in selecting a fragrance to suit the customer’s tastes or even help them choose one as a gift for someone else”.
Yardley London's Fragrance Diagnostic Tool is a quick and simple way to guide customers to the most suitable fragrances from the Yardley fragrance portfolio. Once the diagnostic has been completed, customers receive a 10% off discount code valid on the Yardley range of male and female Eau De Toilettes!