Model hair from Toni & Guy

Published: 14-Dec-2007
Hair Care

Toni & Guy has partnered with models Erin O’Connnor and Helena Christensen, and singer Jamelia to launch a new capsule collection of hair care products.

Toni & Guy has partnered with models Erin O’Connnor and Helena Christensen, and singer Jamelia to launch a new capsule collection of hair care products.

Model.Me features 15 products split into three ‘style-icon’ ranges named after each celebrity.

Toni & Guy says the range represents the first time that a hair care range has been created as a collaboration between leading fashion and music personalities and a hairdressing brand, and is much more than a celebrity endorsement.

The Erin range comprises Illuminating Shampoo, Illuminating Conditioner, Quick Fix Dry Shampoo, Creative Styling Glue and Matt Styling Paste. The products are said to epitomise the Brit-cool attitude and provide a high fashion finish.

The Helena collection is said to embody natural beauty intelligence and comprises Hydrating Shampoo and Conditioner, Vitamin Protection Spray, Radiant Styling Spray and Movement Balm.

Finally, the Jamelia range is aimed at black and Afro hair and comprises Enriching Shampoo and Conditioner, High Gloss Blow Dry Liquid, Affinity Serum and High Maintenance Pomade.

Price £5.99 - £7.99

Availability UK

Launch Now

See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

What is fenugreek?

Read more
Vincent Miralles discusses fenugreek’s potential in sustainable polymers for next-generation hair care

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’
  4. Face The Future grows luxury hair portfolio with Luxurious Look acquisition The online beauty retailer’s acquisition of the luxury hair care retailer comes as Face The Future enters a new growth phase
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 9 beauty launches you need to know From gut-supporting patches from Kind to colour cosmetics from Rodial and UKLash, discover this week’s biggest new beauty launches

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

What is fenugreek?

Vincent Miralles discusses fenugreek’s potential in sustainable polymers for next-generation hair care
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Vichy’s longevity science play addresses hair loss and zombie cells

Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline
Hair Care

Exosomic peptides & resveratrol: latest patented innovation for skincare

Vytrus Biotech unveils its latest patented innovation: Exosomic peptides and resveratrol, harnessing the regenerative power of natural plant exosomes
Ingredients

The best in British beauty: who made the cut

Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
Hair Care

Face The Future grows luxury hair portfolio with Luxurious Look acquisition

The online beauty retailer’s acquisition of the luxury hair care retailer comes as Face The Future enters a new growth phase
Hair Care

Seen snaps up former Ulta Beauty boss as Chief Marketing Officer

Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 9 beauty launches you need to know

From gut-supporting patches from Kind to colour cosmetics from Rodial and UKLash, discover this week’s biggest new beauty launches
Subscribe now