From Wicked and Mugler to SpongeBob: Beauty’s biggest collabs of 2025

By Alessandro Carrara | Published: 4-Dec-2025
Colour Cosmetics Skin Care

The beauty industry continues to show its love for a good collaboration, as the likes of L’Oréal, Rare Beauty and r.e.m beauty feed into the hype. Cosmetics Business rounds up the very best

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Beauty’s infatuation with product collaborations is showing no signs of slowing down, and has been accelerating its tie-ups with popular franchises of all types in 2025.

Everything from Netflix’s period drama Bridgerton and musical-turned-movie Wicked: For Good, to the timeless Nickelodeon cartoon SpongeBob SquarePants, are being tapped by beauty.

At its core, the ultimate goal of these partnerships is to make money.

But if we take off our capitalist glasses for just a moment, there is an inherent fun in taking franchises beloved by millions across the globe and passing them through the beauty filter.

Exemplifying the desire for collaborations are the conversations happening on social media,  Colton Wood, Senior Professional Services Consultant at Traackr, tells Cosmetics Business.

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