Pure Beauty

A first look inside Puig-owned Kama Ayurveda’s debut UK store

By Amanda May | Published: 23-Nov-2023

The London store is the brand’s first retail expansion outside of India, with a focus of raising Ayurvedic beauty’s profile in the UK

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Indian beauty brand Kama Ayurveda has opened its first-ever store in the UK as it begins expanding its international footprint.

The Puig-owned brand’s first flagship outside of the subcontinent is situated in London’s Notting Hill and aims to elevate the ancient Indian medicine among UK consumers. 

“It is designed to be a haven for Ayurveda,” Kama Ayurveda founder Vivek Sahni told Cosmetics Business

“We have been thinking

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