Asian consumers more brand-conscious than westerners
But in Europe branding is important when it comes to cosmetics
A recent poll has found consumers in China and India to be more brand-conscious than their counterparts in Europe and the US, but revealed that western consumers feel branding is more important for cosmetics and fragrances.
The Harris Poll, conducted online by Harris Interactive, involved 9,222 individuals from Singapore, Hong Kong, China, India, the US, Great Britain, France, Germany, Spain and Italy. The poll found that when it comes to beauty 61% of French and Italian consumers believe branding to be important, while those from Spain (48%), the UK (46%) and Germany (41%) agree, but to a lesser extent.
Among Asian consumers, however, branding is more important in apparel and accessories. Nearly three quarters of adults in China (72%) and India (74%) admit that brand names are important to them when it comes to fashion, while just one quarter of Americans (26%) and consumers in Great Britain (24%) feel the same.