Aveda takes a firm hold

Published: 18-Aug-2010
Hair Care

Aveda takes a firm hold
Aveda’s new Control Force Firm Hold Hair Spray promises all day maximum hold and humidity resistance with a net-zero impact on the Earth’s climate thanks to its funding of renewable energy, which offsets the CO2 associated with product.

The fast drying spray helps protect hair from damaging sun rays thanks to UV filters and antioxidants, as well as fighting frizz and preventing static build up. The formula contains a blend of organically derived flaxseed, marshmallow root, aloe and hydrolysed wheat protein to help provide hold and control. In addition propanediol, derived from corn helps to provide flexibility as well as preventing flaking, while oryzanol, derived from rice bran helps act as a UV filter.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Research & Development
Tangle Teezer launches first major innovation in a decade

Tangle Teezer launches first major innovation in a decade

Read more
Tangle Teezer’s new Complete Carebrush, which sets out to combine four key benefits in a single tool while providing a range of options for different hair types, lands after five years of development

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Tangle Teezer launches first major innovation in a decade Tangle Teezer’s new Complete Carebrush, which sets out to combine four key benefits in a single tool while providing a range of options for different hair types, lands after five years of development
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Korean hair care is K-beauty’s next breakout category K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
  3. Tangle Teezer acquired by Bic in €200 million deal The UK brand is best-known for its hair detangling tools and made €70 million in net sales this year
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Family matters: meet beauty’s buzziest family-run businesses The family founders behind Fable & Mane, SimiHaze Beauty, Finnsul and Ciroa share insight into building a buzzy beauty brand with the people closest to you, and how to separate professional qualms from the personal
  5. Tracee Ellis Ross’ Pattern Beauty expands range for straight styling The Vibrating Flat Iron, Detox Shampoo and Blow Out Primer expand hair care brand Pattern Beauty’s offering for straight styling for those with curls, coils and tight textures

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Research & Development
Tangle Teezer launches first major innovation in a decade

Tangle Teezer launches first major innovation in a decade

Tangle Teezer’s new Complete Carebrush, which sets out to combine four key benefits in a single tool while providing a range of options for different hair types, lands after five years of development
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Family matters: meet beauty’s buzziest family-run businesses

Family matters: meet beauty’s buzziest family-run businesses

The family founders behind Fable & Mane, SimiHaze Beauty, Finnsul and Ciroa share insight into building a buzzy beauty brand with the people closest to you, and how to separate professional qualms from the personal
Regulatory
Dreame Technology ordered to modify 'two-minute' hair drying claims following NAD investigation

Dreame Technology ordered to modify 'two-minute' hair drying claims following NAD investigation

The challenge was brought by global technology company Dyson against Dreame Technology’s Dazzle Hair Styler and Miracle Pro Hair Dryer products, with the National Advertising Division (NAD) recommending the company modify or discontinue the advertising claim
Hair Care
Tracee Ellis Ross’ Pattern Beauty expands range for straight styling

Tracee Ellis Ross’ Pattern Beauty expands range for straight styling

The Vibrating Flat Iron, Detox Shampoo and Blow Out Primer expand hair care brand Pattern Beauty’s offering for straight styling for those with curls, coils and tight textures
Colour Cosmetics
Down to Business with CB gives insight into the worklives of some of beauty’s biggest names

Down to Business with CB gives insight into the worklives of some of beauty’s biggest names

Cosmetics Business’ new quickfire Q&A series, Down to Business with CB, sees beauty industry icons, such as Trinny London’s Trinny Woodall, JVN Hair’s Jonathan Van Ness and Tropic Skincare’s Susie Ma, give an unfiltered insight into their roles as brand founders
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients
2026’s biggest beauty reformulations: from Estée Lauder and Charlotte Tilbury to SkinCeuticals

2026’s biggest beauty reformulations: from Estée Lauder and Charlotte Tilbury to SkinCeuticals

Iconic products and cult formulas are being reinvented in 2026, including Estée Lauder’s Double Wear foundation, Charlotte Tilbury’s Magic Cream, Bobbi Brown Cosmetics’ Face Base and SkinCeuticals’ C E Ferulic. Cosmetics Business takes a look as to why
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care
K18 hair longevity-focused pop-up to ‘inform and empower’ people on scalp health

K18 hair longevity-focused pop-up to ‘inform and empower’ people on scalp health

Taking place at London, UK, shopping destination Battersea Power Station with retailer Space NK, the immersive experience is tied to the launch of K18’s first longevity serum, FutureIQ
Subscribe now