Aveda takes a firm hold

Published: 18-Aug-2010
Hair Care

Aveda’s new Control Force Firm Hold Hair Spray promises all day maximum hold and humidity resistance with a net-zero impact on the Earth’s climate thanks to its funding of renewable energy, which offsets the CO2 associated with product.

The fast drying spray helps protect hair from damaging sun rays thanks to UV filters and antioxidants, as well as fighting frizz and preventing static build up. The formula contains a blend of organically derived flaxseed, marshmallow root, aloe and hydrolysed wheat protein to help provide hold and control. In addition propanediol, derived from corn helps to provide flexibility as well as preventing flaking, while oryzanol, derived from rice bran helps act as a UV filter.
See more

You may also like

Hair Care

K18’s new Pro Artist Program will elevate stylists shaping the future of hair

Read more
The Unilever-owned hair care brand’s global education initiative will shine a spotlight on the stylists shaping the future of the professional hair industry, with the brand calling it a ‘new era’ of hair education

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: TRESemmé named signature hair care brand of The Devil Wears Prada 2 The Unilever-owned hair care brand has unveiled a ‘cultural moment’ collaboration with 20th Century Studios’ upcoming movie, The Devil Wears Prada 2, stating it ‘provides a compelling platform to connect with our audience in a meaningful way’
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    5 new-era beauty trend upgrades seen at Cosmoprof Worldwide Bologna 2026 The beauty industry’s version of the Olympics returned to Bologna, Italy, this month with thousands of brands showcasing their newest cosmetic innovations and launches. Discover five recycled beauty trends that are entering new eras following upgrades
  3. John Frieda relaunches with ‘bold new vision’ including new formulas and packaging Hair care brand John Frieda’s owner Kao is betting on new formulas, fragrance and refreshed packaging for growth
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
  5. How to navigate the beauty industry as an independent brand The industry is daunting for small businesses. Cosmetics Business has a number of resources that can help

Upcoming event

Anti-Ageing Skin Care Conference

23-24 June 2026 | London, UK See all

You may also like

Hair Care

K18’s new Pro Artist Program will elevate stylists shaping the future of hair

The Unilever-owned hair care brand’s global education initiative will shine a spotlight on the stylists shaping the future of the professional hair industry, with the brand calling it a ‘new era’ of hair education
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business picks: 11 new beauty launches to know this April

Skin care innovations from Lancôme and Paula’s Choice; collectible beauty accessories by Dr. PawPaw and Glow Hub; and fresh fragrances by Iggywoo, Dolce & Gabbana, and Orebella comprise this week’s biggest launches
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The biggest beauty activations at Coachella 2026

From a Kardashian takeover at the 818 Outpost to Hailey Bieber’s Rhode’s invite-only event and sun protection courtesy of Neutrogena, discover the best beauty activations at Coachella 2026
Hair Care

Nexxus taps Christina Aguilera to front Keraphix Collection with new ‘NeXXtina’ campaign

The hair care brand has teamed up with the singer and actress to be the face of its revamped Keraphix Collection, alongside the debut of its new damage repair innovation
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position

The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
Body Care

Cosmoprof Worldwide Bologna 2026 closes with outstanding results

The 57th edition concludes with extremely positive results, confirming the event’s strategic role for the global cosmetics industry, even within a complex international landscape
Hair Care

Syensqo strengthens its commitment to responsible, high-performance beauty innovations at in-cosmetics Global 2026

New hair and skin care solutions will be unveiled, including an advanced biotech peptide and a novel ceramide delivery technology
Subscribe now