Aveda takes a firm hold
The fast drying spray helps protect hair from damaging sun rays thanks to UV filters and antioxidants, as well as fighting frizz and preventing static build up. The formula contains a blend of organically derived flaxseed, marshmallow root, aloe and hydrolysed wheat protein to help provide hold and control. In addition propanediol, derived from corn helps to provide flexibility as well as preventing flaking, while oryzanol, derived from rice bran helps act as a UV filter.
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Mielle kicks off second season as NFL’s Official Textured Hair Care Partner
Read moreHair care brand Mielle adds Philadelphia Eagles quarterback Jalen Hurts and Houston Texans defensive end Will Anderson Jr. to its NFL roster as it builds on its existing partnership with the American football league
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Hair Care
![Mielle kicks off second season as NFL’s Official Textured Hair Care Partner]()
Mielle kicks off second season as NFL’s Official Textured Hair Care Partner
Hair care brand Mielle adds Philadelphia Eagles quarterback Jalen Hurts and Houston Texans defensive end Will Anderson Jr. to its NFL roster as it builds on its existing partnership with the American football league
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Click here to find out more.
Click here to find out more.
Body Care
![Monday Haircare’s Jaimee Lupton’s billion-dollar mission to democratise beauty – and launch 20 new brands]()
Monday Haircare’s Jaimee Lupton’s billion-dollar mission to democratise beauty – and launch 20 new brands
Jaimee Lupton, founder of Monday Haircare and body and fragrance brand Daise, on building and scaling winning brands, reaching AUD $1bn sales this year and why she is going to launch 20 more brands
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Ingredients
![Kromboost: Protein bioactive for hair longevity]()
Kromboost: Protein bioactive for hair longevity
Kromboost is Provital's bioactive, upcycled hydrolyzed barley protein active, sourced from local malt rootlets. Rich in peptides, polyphenols and serine, it strengthens hair, boosts hydration and shields dyed colour from heat damage. Ex vivo studies show up to 152% less breakage and 199% better colour retention in leave-on, plus 166% in just one 3-minute rinse-off wash. Cosmos approved, Halal and Vegan certified, 100% natural origin. Used at 2%.
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