Aveda takes a firm hold
The fast drying spray helps protect hair from damaging sun rays thanks to UV filters and antioxidants, as well as fighting frizz and preventing static build up. The formula contains a blend of organically derived flaxseed, marshmallow root, aloe and hydrolysed wheat protein to help provide hold and control. In addition propanediol, derived from corn helps to provide flexibility as well as preventing flaking, while oryzanol, derived from rice bran helps act as a UV filter.
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GHD unveils first AI-powered styler that turns traditional heat technology on its head
Read moreThe hair tools brand has launched artificial intelligence (AI)-powered GHD Sculpt to mark its 25th anniversary, which it claims will disrupt the industry – a styler that measures hair temperature instead of plate temperature to deliver ‘zero damage’
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Hair Care
![GHD unveils first AI-powered styler that turns traditional heat technology on its head]()
GHD unveils first AI-powered styler that turns traditional heat technology on its head
The hair tools brand has launched artificial intelligence (AI)-powered GHD Sculpt to mark its 25th anniversary, which it claims will disrupt the industry – a styler that measures hair temperature instead of plate temperature to deliver ‘zero damage’
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
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Curated beauty boxes are making talent partnerships more authentic than ever before
Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent
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Beyond Time: The science of longevity in beauty
Discover ingredients inspired by longevity, designed to prolong the health and beauty of your skin and hair through biotechnology and peptides in high-performance active ingredients that preserve vitality, evenness, and well-being over time.
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Hair Care
![Top Slavic hair care brand coming soon to the UK – OnlyBio is redefining the global beauty market]()
Top Slavic hair care brand coming soon to the UK – OnlyBio is redefining the global beauty market
The European natural hair care market is on the verge of a significant transformation. Polish brand OnlyBio—one of the most recognised game changers in the hair care sector across Central and Eastern Europe—is preparing for further international expansion, with the United Kingdom set to become one of its key growth markets
Body Care
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Olive Young is bringing its K-beauty festival to the US for the first time
Olive Young’s signature K-beauty festival will take place in Los Angeles this August as the Korean retailer looks to accelerate its footprint in America. The Olive Young Festa LA 2026 will bring together 55 Korean brands across 50,000sqft