The Barefoot Botanical revamp could not have emerged at a more significant time in the brand's life span. Launched on the company's tenth anniversary the product range has been reworked, restyled and reformulated, and has come up smelling of roses - literally.
Co-founders and homeopaths Hilery Dorrian and Jonathon Stallick make no bones about the reasoning behind the timing of the upgrade, which came in the form of a significant investment from a bank looking to fund projects that mirrored its own ethical ethos.
Both flagship ranges under the Barefoot Botanical umbrella have been privy to a touch up, with the S.O.S and the Rosa Fina range getting new packaging and new formulations. However, the Rosa Fina range boasts the product the founders call their piéce de la résistance, the new Instant Youth Serum. The product is said to work wonders on ageing skin and eye wrinkles thanks to a blend of ingredients including rosa mosgueta and co-enzyme Q10 which works to lift and smooth the skin.
Not forgetting the S.O.S range, which has been re-formulated to bridge the gap for eczema sufferers between cosmetic and subscription creams. Having a unique blend of ingredients, Dorrian and Stallick have created a personal care range that takes away the clinical feeling of doctor derived products and have added the glamour that a dry skin care consumer may feel is lacking in specialised products designed for their skin type.
Priced between £14.95 and £34.95 the product ranges are aimed at the masstige market, and are currently retailed from all good health food stores in the UK. However, the couple, keen to gain global recognition for the products they are evidently so passionate about, are looking to branch out into department stores.
Likewise, the couple are looking for overseas retail partnerships to broaden their geographical client base, with the internet site already shipping “anywhere in the world”. With more new products planned for launch this coming winter and spring, including a men's range and breast cream, Barefoot Botanicals looks set to make a significant dent in the increasingly saturated natural and organics cosmetics market.