Bella Hadid teases launch of new beauty brand Orebella

By Amanda Pauley | Published: 23-Feb-2024

The 27-year-old supermodel unveiled her new company with an abstract trailer, alongside the tagline ‘reveal your alchemy’

Bella Hadid has teased the release of her very own beauty brand Orebella.

The supermodel took to Instagram and TikTok to share an abstract teaser trailer, with the caption “Orebella founded by Bella Khair Hadid. Reveal your alchemy.” 

Along with a release date of 2 May 2024. 

Although it has not yet been revealed what the collection will include, a trademark filing indicates that Orebella will be scent-focused. 

The application covers a wide range of scented products including fragrance, body lotions, body oils, shampoos, conditioners, leave-in conditioners and styling creams.

As well as incense, reed diffusers and candles.

The trademark owner is listed as BKH Essential LLC, which includes the initials of the model’s full name.

In less than a day, Orebella’s Instagram page has racked up 18,000 followers. 

Fans are also speculating the range will launch at Ulta Beauty after Hadid posted a photo of herself visiting what looks like the retailer's headquarters on 9 February.

Hadid is the latest A-lister to break into beauty with her own collection.

Grammy Award-winning artist Beyoncé has just debuted her long-awaited hair care brand Cécred.

The collection is formulated with keratin recovery tech which claims to moisturise and strengthen all hair types and textures.

American basketball star LeBron James is also entering the space with male grooming range The Shop.

A shampoo, facial lotion, beard cream, conditioner, shave cream, face wash, styling pomade and aftershave-toner will feature in the collection.

Other celebrities, meanwhile, are joining forces with pre-existing brands which align with their values.

Pamela Anderson has acquired a stake in minimalist beauty brand Sonsie, which focuses on a ‘less is more’ approach to skin care.

The actress's investment comes after she has gone make-up-free at several high-profile, red-carpet events. 

Lead image credit: Bulgari. 

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